The Vodafone 720 UMTS handset is the result of close collaboration between Vodafone, SIGNCE, and Huawei. Its purist appearance results from an integrated overall shape with consistent elaboration of all details. The seamless keypad designed especially for this product also follows this concept with an exceptionally ergonomic layout. The metallic finish applied to the mobile phone’s outer shell is another innovative first, concealing a surprising effect: What appears to be a metal housing lights up and becomes a transparent display surface.