Tatung has over 95% market share of rice cookers for the past 80 years in Taiwan due to its unique heating technique. The distinctive engineering design makes stewing and steaming perfect for Chinese cooking. Food heated by microwave would be dry but Tatung rice cooker keep the moist and taste. From the brand spirit of humbleness and reputation, the design gives a solid and durable presentation through simple shape. One piece side handles reduce the production pieces. Bakelite used on lid and side handle provides perfect heat insulation. The use of recyclable metal meets RoHS Directive and reduces the drain on the environment.