Since 1990, it has been a part of the permanent collection at the Museum of Modern Art in New York: Flemming Bo Hansen’s “WATCH”. A sublime watch when it comes to simplicity and clean lines. Everything superfluous has been eliminated, and what is left is a watch in its purest conceivable form. Nothing superfluous, nothing lacking. After decades of attention to modern styling, we now present the WATCH with the designer’s original, simple interface in four new digital and analogue versions. WATCH is created according to the proportions of the Golden Ratio.