“eneloop” is the environmentally-conscious battery that “can be recharged 1000 times” and is “usable immediately after purchase.” It completely overturns the conventional image of a battery with its clean simple white body and clear see-through package made of recycled PET, which can be used continuously to store the batteries. Clear blue was selected for the package color to express the image of the earth that gently developes all lives and energy on it. Based on the concept of a “No-throwaway,” fashion and sensation have been incorporated into this battery, which distinguishes it from the common emphasis on power and stamina.