This all-In-one inkjet color printer offers high quality photo printing with the versatility of having multiple functions on your desktop. The target users are casual photographers who want convenient, high-quality printing at home. It features a 2.4” color LCD screen, media card slots, Pictbridge and USB connectivity. It prints vivid color photos up to 4800 dpi and supports a 6-color, optional photo ink cartridge. Significant usage research was undertaken to understand the user needs. The operating panel was designed to simplify the experience for the user and avoid confusion from too many buttons as seen on competitive models.