BMW Group DesignworksUSA started with a clean sheet of paper and open mind to create a new benchmark in the mid size jet segment. The design strategy incorporated the values of simplicity, space, transparency, seamlessness, refinement, light, serenity, and comfort. The MSJ interior displays an experience of luxury that evolves with the passenger experience. Overwhelming opulence has been replaced with the concepts of space. Consideration is displayed with care and thoughtfulness in its design solution. Sensorial details surprise with exquisite tactile solutions beyond visual stimulation.