Commissioned by DFG, the transgeneration mobile phone TG 1 is designed with the age group 70 plus in mind. Our objective was to meet the needs of the target group while producing an aesthetically pleasing design appealing to all ages. The emphasis was on communication coupled with high quality design, intuitive operation and ergonomic correctness. This has been achieved with the white backlit display, a large keypad, an emergency button, a rubber ring around the phone and enhanced hearing volume selection. The unique complementary designed re-charging cradle makes the mobile phone easy to locate and easy to recharge.