What makes a design studio as legendary as Phoenix? How can a classic be created – like a Lamy Accent or high-end products such as the lenses for Zeiss? These are the questions that the new Phoenix website wants to ask – and give an answer. That’s why CDLX developed Phoenix "stories": individual, thematically circumscribed web pages which display the products in a narrative context. In contrast to it the product range has been rationally designed and provided with visual filters which offer an overview of more than 500 products.