The idea is to “materialize” Kuoni’s brand values: three individual brochures sorted according to the brand value are enclosed by the core value “Perfect Moments” in the form of a box. The reports are formatted to meet the demands of its respective group of readers – from emotional (brand report) to rational (financial report). The case is reminiscent of a plain box file which could contain travel mementoes or photos. The material is warm and sensual, so it can age in dignity. The open box presents the contents playfully, e.g. as a “chain of experiences” of images and text – displaying, as it were, the essence of the business report.