Royals is a smart phone with powerful functions including a personalized interface and internet live messenger to make both mobility and communication easier. The design concept comes from bookmark and page-turning to remind users of their experiences in reading. When the user touches the censor area behind the main screen, the page-turning image is displayed on the screen so that users are able to view albums, music files and e-books instantly and instinctively. As for the outward appearance, the design of back cover is lighter and the customized lines stand for the meaning of digital business.