Spice for Life is a small Berlin-based company dedicated to certified organic "Fair Trade" spices. There were many expectations for the representation of this small, exquisite brand: Brand recognition was wanted, the organic quality of the spices needed to be showcased, but the brand should also stand out from others. A clear-cut design turned tins, boxes and leaflets into eyecatchers not only for store shelves but also for at home. This brand displays its choice origins. Ironic product claims and a distinct use of colors enhance its general image.