Culminating in the creation of an Eco-icon, the 3rd-generation Prius is the evolutionary realization of futuristic and high-tech design combined with a feeling of human warmth. The synergy of these contradictory factors relates to the j-factor, Japanese originality. Features such as the distinctive triangular silhouette, aero-corners of the bumpers and the prioritization of the lower grill aperture implement the Eco-icon. This results in a CD of 0.25, one of the lowest in the world, and CO2 emissions have dropped to 89 g / km. It is also equipped with cutting-edge technologies such as the solar-powered ventilation system.