Gaggenau granted a look behind the scenes and presented itself and its brand philosophy in an unusual but authentic way at the Eurocucina 2010. Spread over 280 m², a broad brand experience was created by splitting the ground plan into three different areas. A bracket, presenting various steps of the production process frames the presentation of the new products arranged in the center of the booth. The use of transparent materials clearly demonstrates the technical and innovative aspects of the products. The third area forms a brand experience, focusing on the pleasure of cooking and aesthetical values.