Gabor Footwear GmbH acquired the global trademark rights for the Spanish designer shoe brand Snipe. Gabor wants to use Snipe to satisfy consumers’ growing need for authentic, sustainable products in combination with a purist collection statement. Together with the newly created claim “The no lifestyle style” and the new, adapted Snipe logo, the freshly created brand profile reflects the brand’s fundamental values: sustainable, authentic, free, simple and functional. An entire campaign look was designed for this purpose: from the shoebox to the shop design, by way of all the stationery and the selling arguments.