Every year, NHN selects 30 design major students to participate in UXDP (User Experience Design Placement). They are given group projects – create a promotional poster including the objective of the event as well as detailed information on how to participate. Identify with participants: since applicants are would-be designers, they were told to use basic elements they were comfortable with. Focus on the overall picture, not details: importance was placed on effective use of space and proportion of texts used, rather than graphics. Show both event details and history: both sides of the poster were used to show information about the 2009 event and previous year's outcome.