The title statement “Nature Insight” and the appealing shot of a juicy aloe vera plant draw the observer elegantly into the natural world of Symrise fragrances and essences. “Nature Insight” makes a statement about the strategy of the company, which is geared to the development and promotion of natural products. This approach is reflected in all facets of the 2009 annual report. Natural products such as vanilla, oats and roses are presented in ring graphics, the Executive Board is shown amidst tropical plants. Light, open paper ensures that the report is pleasant to the touch and underlines the company’s focus on natural products.