Zimmer + Rohde is an internationally leading textile company for high-quality fabric. The communicative objective of the Internet presence was to let users experience these specials fabrics with all of their senses. It also makes sales partners familiar with the diverse product range, providing dialog-oriented tools to help in their work with customers. A low-key and equally unusual design is used to put the fabric center stage and shine a light on them. The character of the various cloth types is supported by an innovative sound concept.