Energy consumption is gaining awareness amongst consumers and they are conscious of the energy consumed by home appliances. Philips designed a range of kettles to address these concerns. This kettle is specially designed for the UK market. It saves energy by only boiling a quantity of water to the temperature needed. It has a clear variable temperature control on the side. The water level indicator is also designed to facilitate a one cup choice in order to further save energy. It has an ergonomic and cool grip, cool wall and hinged lid offer extra comfort.