Development and implementation of an integrated communication concept and strategy for Verden, a lovely small city in the north of Germany: the project included moderation and management of the process, development of a roadmap, several workshops and finally the complete new visual identity. This identity consists of several aligned components: the logo – a combination of the lettering “Verden” and the since 1667 existing city arms – a color system, several verbs starting with the syllable “VER” instead of just one claim and an efficient structure for all media. All this is combined with authentic photos and subtle texts.