“The secret of our business is detail” – this is the motto of the cytological laboratory in Hermeskeil. The articulate 44-page booklet proves this to its readership both contentwise and artistically. The columns “catalog of benefits” and the detailed user’s instructions make this image brochure a reference book for daily use. Focus on the details: the careful examination of each column is illustrated by imprint masked and format filling microscopic images. The mixture of a clearly structured layout and straight line typography creates a distinctive appearance.