We integrate unique Scratchie designs (color, material, form) into greeting cards, with a bold look stressed by simple graphics, daring colors and a cheeky voice. They stimulate a new emotional experience and interaction - from anticipation, curiosity, excitement when scratching, to the final surprise. Our “Seesaw” concept plays with different emotions and expectations in a cheeky way - by provoking "up & down" emotional contrasts before and after scratching (through connection of words, colors and images) - triggering unexpected surprises. There are 2 types of cards: 1) with included hidden messages and 2) blank cards with Scratchie Stickers allowing you to customize your own surprise.