Leibniz wanted to thank individuals who have contributed to the company with a special treat. The idea: an original gives thanks to originals. Using laser technology, Leibniz laser-cut portraits of associates, supporters and employees of the Leibniz brand into a Leibniz biscuit and gave each of them their own “icon” as a birthday present. Besides imprinting the dates of birth, the recipients’ photos were all individually illustrated and decorated with ornamental flourishes. All true to the brand’s motto: “Leibniz – The Original for an Original.”