Architecture meets fashion – tiles and a rendezvous with style. A webspecial at www.ladiva-villeroy-boch.com documents the unusual collaboration between Villeroy & Boch and fashion designer Kilian Kerner. Using multi-media technology on the website, the making-of of both tiles and fashion is shown. Highlights taped at the Berlin Fashionweek 2010, especially composed music, fashion and interior design, films and interviews with designer employ a variety of communicative outlets. Brochures, invitations and post cards were used to announce the collaboration of the two premium brands in the run-up to the fashion show.