Lange Nacht
行业分类
品牌
The communication strategy for the Long Night of Opera and Theater is focused on length. With regards to the content the names of famous authors / composers refer to the subject opera and theater. Formally the length is typographically visualized by extending individual vocals. The result is a combination out of irritating letter sequences and an explicit reference to the originator. The Looong Night evolves in the mind of the viewer while reading the claim an interactive moment, which creates a smile. As a consequence of this simple principle, the campaign reaches a broad audience.
设计公司
Kulturprojekte Berlin GmbH
设计师
Svenja von Döhlen, Tim Finke, Timo Hummel, Matthias Rawald, Steffen Wierer
设计奖项
颜色
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姓 名:张经理
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