Visiting a trade fair, trade and business professionals should be informed about the company, its philosophy as well as the vehicles in a completely new, striking and attractive way. Therefore The Living Book® was developed. This multimedia installation is a fusion of a printed book, filmed contents and 3D animations. By turning the book’s pages, the according film including sound elements is projected onto each of the double pages. Printed and projected contents merge into a pretentious overall impression. The precious design of the predominantly black XXL desk version is based on the newly created corporate identity.