The brand of “Marsas Handmade Biscuits” was built up, piece by piece, by the hands of its founder. To highlight the product’s handmade qualities, its logo is an illustration by the baker, drawn in curving lines to represent the creamy smoothness of butter. The open-box design reveals the tasty goodness inside and delivers a warm first impression. Its traditional gift boxes given on behalf of newly-borns are illustrated with white storks, on a pink background, reflecting the brand color of Marsas. The baby peeking out of the sling is a cute image that emphasizes the occasion.