According to the motto “Step into the 3D World” the Panasonic Convention 2010 presents innovations of entertainment electronics. 3D Experience Space offers emotional access to the novel 3D plasma technology, which is presented at the international retailer event. The 3D Experience Space is designed as a walkable spatial installation. Staggered, semitransparent textile laser scrim accompanies the visitor from the ground floor to the upper floor of the Munich Event Arena. Video projections create spatial effects. The motifs represent the areas covered by the 3D technology. Intuitively the visitor is immersed in the 3D World of Panasonic.