The design combines everyday culture, art and handicraft with architecture and sport. Colorful, rich linear ornaments and warm, strong colors are the visual translation of climate, landscape and culture. South Africa is vivid, open-minded and competent. The sport experience is supported functionally and atmospherically, favorably and friendly. The application of graphic structures, text and new pictograms directly to the existing facades reflects the culture and provides an economical solution. The stadium is designed emblematically. The logo clearly and recognizably emphasizes the architecture. The oval shape speaks for itself.