The challenge was big: to create a visual design for a new sunscreen line, competing with well-known brands during the summer. Perfect Sun is a brand of the company Apex, a dealer of personal hygiene products and cosmetics for drugstores in the state of Santa Catarina. An analysis in sales outlets has revealed that the sun protection factor was the information that consumers were most interested in, and the creative strategy was centered in the simplicity of information and the strength of colors, in order to get the attention to the new product and facilitate the purchase decision.