NHN operates Korea’s no.1 search portal “Naver” and leading game portal “Hangame”. The interior and exterior of its newly opened headquarters “Green Factory” is designed to fit a company of its position. The first thing visitors see in the lobby is a 15 meter media wall. Contents are projected to exaggerate the rough texture, while leaving the wall untouched for the feeling that they are indeed entering an Internet company. It was created to boost communication. Employees who pass it every day and visitors can strike up a conversation – whether it is a real time rising keyword, a clock, the weather or news that is projected on the wall.