“Iniciativa BMW” promoted by BMW, is a program that works in multidisciplinary projects to promote innovation and creativity in the social, cultural and environmental areas. In this context, Iniciativa BMW has created the book “Pez de Plata Barcelona: reflexiona, recicla, responde” where 24 projects working to provide answers for the urban environment in Barcelona are highlighted. In addition to acknowledging and spreading the resolve to the extraordinary work of its various participants, the book aims to stimulate new initiatives of responsibility, social commitment and the preservation of the environment.