The requirements and objectives of the stand construction were to be a memorable, unique and functional space, in accordance with the corporate design. The architecture and design were inspired by the fraction of a light beam shaping the space, creating the desired atmosphere and flexibility of space. The presentation of products stated BUCK’s philosophy: quality of implementation and of detailing from the concept to the final product. The choice of materials contrasted raw industrial ones with finalized lighting fitting segments, produced by BUCK. All the stand elements are modular, made of cold pressed aluminum and steel sheet, 100-% recyclable.