The previous years saw WHITEOUT & GLARE mostly with spectacular presentations, but the sculptural approach was often misunderstood by the more conservative oriented trade-fair visitors. A compromise had to be formulated avoiding a mass-oriented easy to digest look. In addition the newly oriented distribution needed to be supported with a readily identifiable appearance. A modular concept of light weight walls was best to adapt to the varying layouts of diverse exhibition halls. Easy to assemble, easy to collapse and easy to transport. The overall look ties in with the design concept of the new showroom of WHITEOUT & GLARE in Berlin.