Joyoung's soymilk maker takes a leading position in China. After a month of research, it was clear that the key requirement for user satisfaction was how heavy or light the product was perceived to be; obviously, the desired perception is one of lightness and comfort. Besides purely mechanical considerations, it was clear that visual design and choice of materials were sure to affect the psychological perception of weight. This is when PEGA D&E decided to replace the original design with a simple striped pattern and streamlined design.