Design, technology and innovation are Siemens brand values that characterize the interactive, top-quality presentation on everything there is to know about coffee, including expert advice on topics as roasting, processing, optimization of brewing and grinding, producing areas, historical facts etc. It is the result of combining top materials and targeted preparation of the graphic, topographic and interactive surfaces completed with ingeniously simple solutions for the electronic interfaces. Flat screens have been installed under glass panels in the exhibition and connected to a sensor at nine points to facilitate the playful interaction.