DMS – Direct Mail service provides advice and support for logistics and customer communications, ranging from address management and data administrations to warehouse, fulfillment and response management as well as shipping with optimized postage costs. The challenge was to develop and recast the corporate design taking the company’s evolution in recent years into account. Its requirements, attitude and vision had to addressed and visualized. The common thread of “nurturing and caring” was to be constantly and visibly present in all communication forms while leaving enough room for individual solutions to adapt to changing circumstances.