A comprehensive concept was developed in order to design a web presence for all different product categories. A common layout grid interlinks the sections in terms of design and content. Thanks to the visual navigation, the portfolio can be conceived quickly, facilitating initial contact and targeted search. An elegantly made 3D presentation is supposed to highlight the functionality and esthetics of the high-grade products. The topic "ergonomics" is placed prominently in the main navigation. It explains the overall credo of ergonomics and how it is applied to each product.