The Thermopal Designers‘ Collection assembles 54 designs for creative interior decoration, created by six renowned European architecture and design offices. A cross media strategy was developed regarding all advertising means for the presentation event in Venice, Italy, and for the subsequent market launch. In order to focus on the art of the exhibited designs, the layout remains consequently reserved. The communication idea is to incorporate the target group – architects, planners, designers: the claim “By creatives for creatives” shows the provider is being on par with his clients.