COWON J3’s packaging is developed combining the concept of eco-friendly design with plastic materials. The cone-shaped packaging can be used as a flowerpot or pencil cup if turned on its head and fits into the tray part. It is cost effective for the manufacturer as it can also be used for other models by changing the inside prop section. The unique, cone-shaped case made from transparent plastic material displays the product clearly, fulfilling its purpose as a display tool.