The brochure aims to introduce new products, all the while tied into the brand message “WMF turns cooking, eating and drinking into an experience”. This is achieved in the confrontation of emotionally charged images and matter-of-fact product pictures. Product selection and a clear structure show the competence of the company as a full-range provider. Topics showing special expertise, editorial articles, functional product information and advertising messages are clearly delineated, creating an appealing diversity of content. The large format allows for a generous presentation while implying the importance of the information provided.