The image concept is supported by two pillars: photos from the manufactory in b / w, products and landscape in color. It creates a visual contrast within the book. The atmospheric and photojournalistic b / w manufactory photos are configured as a virtual tour of the porcelain manufactory. This illustrates the complex production process and creates an understanding of the product. Each production step is introduced by an enigmatic b / w double-page photo, which is subsequently explained on the following pages. The product photography avoids misleading representations; landscape photographs from the region transport the core value “Made in Germany”.