“The Blue Hour” is a poetic term for the period of twilight between sunset and darkness, during which the sky takes on a blue color due to the changing light. In a symbolic reference to this natural phenomenon, the posters for a cooperation event with partners from the paper and printing industries have been derived under the slogan “Creating added value in the process of reorganization”. As an interpretation of this metamorphosis, the letters were formed from strips of paper and photographed with light and dark. The posters are arranged in color level and transfer the summery atmosphere of the evening event.