In the year of the World Cup it insured Munich Re looks back on a year in which it further extended its lead position in the direct and reinsurance market with a new and future-orientated structure – and with a clear strategy, clever tactics and a strong team. Football is also the thematic and visual leitmotif in the report and the enclosed magazine. The example of the 2010 World Cup in South Africa is much more than a graphic demonstration of Munich Re’s comprehensive range of services. The high quality production of the report and its embossed leather cover with grass-green flock print make the football experience perfect.