With the claim “Sun at Work” developed by strichpunkt, SolarWorld is moving on from being a global player to becoming a global brand. As the “brand bible”, the group’s 2009 annual report shares the solar pioneer’s vision and awareness: in large, emotive pictures of a solar world. In a report that illustrates how “Sun, brain and sand” represent the future of energy supply. With a “Solar world map” that documents the energetic and economic potentials of solar energy.