“e-WOLF – be electrified!” The world of e-WOLF, the car make for extreme sports cars powered by electric motors, avails itself of the pictorial language of more mystical themes. The new creation is showing surprisingly and literally out of the forest in the dawn: the e-WOLF – the Electric Sports Car approved for on-road use. To present the first prototype at the IAA 2009, LIQUID developed the CI including logo design, slogan, image brochure, and accompanying measures to support public relations. The multi media installation of e-WOLF’s Living Book®, namely the XXL desk version, acted as the central communication element.