The joint brand power of the Schneider Electric Group and its independent premium brands Merten, Ritto and ELSO were reflected in an impressive 1,725 m² exhibition stand especially conceived for the Light + Building 2010. The stand incorporated the range of products of all four brands in a visual, acoustic and haptic design. The stand is an amalgamation of the Schneider Electric, Merten, Ritto and ELSO brands which represent pioneering, energy-efficient solutions for building system technology and building communication. The stand architecture, characterized by simple practicality, offered visitors a common area to find out more about the four brands.