In the highly competitive energy market, eprimo aims to position itself as a discount energy provider that focuses on customer satisfaction. MetaDesign created a bold new appearance that is now part of a nationwide advertising campaign for electricity in Germany. The creative concept ist transported by the energetic “eprimos”, which communicate the companyŽs brand values: dynamic, straightforward, cheerful and human. With this look, eprimo stands out clearly from its competitors; the company offers its customers a strong character to identify with, and electricity becomes a positive experience that is charged with emotion.