Hankook Tire Motion: Motion Graphic Brochure
行业分类
品牌
Motion Graphic Brochure, a graphic video on tire production, explains the complex process of making tires in a user-friendly manner through a character named Hank. Hank, whose name is derived from Hankook Tire, is a robot for automated production used at the company plant. In contrast to print publications, the use of motion graphics results in a trendy brochure that conveys technical information with an emotional touch. The focus was on creating a PR material that depicts tires in a playful and interesting way for all viewers from young children to the elderly. The brochure portrays tires as a vibrant item that serve as the supporting legs of a vehicle.
设计公司
HANKOOK TIRE & TECHNOLOGY
设计奖项
颜色
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