Catch life in brilliant HD with Vivaz™, the first HD movie mobile phone from Sony Ericsson. The design concept is based on our “Design Framework 2010” with a key concept of “Human Curvature” and “Precision by Tension”. The product design is based on three concepts: - The comfort in your hands. - The curves cut out from a circle. From these curves on the sides a user can easily associate the form with rotation: now with multiple functionalities both horizontal and vertical usage is high. - The newness: we wanted to give fresh surprises to the users. On the side is a natural stone-like texture with unique depth and luminosity.