BMW TV – available worldwide, individually definable, technically and creatively excellent. Established approaches of former BMW platforms were extended by a clear navigation concept, new functionalities and interactive tools. The combination of entertainment and information as well as multifaceted topics of the brand offer the users clear added value in high-class BMW quality and allow a multimedia brand experience. Users have access to additional Web 2.0 features and directing links to Social Media platforms. The interactive excursion into the 3D media library allows individual access to the entire video repertoire in HD quality.